Barnes & Noble stores are holding Good Night, Little Blue Truck-themed storytime events on October 18. To promote Good Night, Little Blue Truck, HMH is targeting parents, gift givers, teachers, and librarians with advertising and social media messaging and offering retailers a printed event kit with coloring sheets, stickers, and a door hanger to encourage them to host pajama parties.

“We knew kids wanted to live with the character all year long, especially on their favorite days.” While the board book of the first title remains the franchise’s all-time bestseller, the holiday books rise to the top seasonally. “We saw a number of crafts and costumes on social media, especially for birthdays and Halloween,” said Alex Preziosi, senior editor, who works with Schertle on the series. A Valentine’s Day title with foil accents and a gatefold will debut in December 2020. The roster includes Little Blue Truck Farm Sticker Fun! (2013), Little Blue Truck’s Christmas (2014), Little Blue Truck’s Beep-Along Book (2015), Little Blue Truck’s Halloween (2016), and Little Blue Truck’s Springtime (2018). That’s where the sales exploded, and the first explosion was in the mass market channel.”Ī few years later came the novelty books featuring interactive elements such as lift-the-flaps and lights. “We first published the jacketed hardcover picture book and it was well-received. “The book has had an interesting life channelwise,” said Mary Wilcox, v-p and associate publisher. A padded board book edition of Little Blue Truck will be added to the list in June 2020. The first two picture books, Little Blue Truck and Little Blue Truck Leads the Way (2009), are available in board, big book, audio, Spanish-language, and digital formats, and Yottoy sells plush figures of Blue. “But I was absolutely delighted with Jill’s illustrations. “You always kind of hold your breath, because the image the illustrators create can’t be the image that you have in your mind,” Schertle said.

The book is illustrated by John Joseph in the style of the late Jill McElmurry, the original artist, who died in 2017.

Barnes and noble little blue truck